Google PPC advertising is a digital marketing technique that allows businesses to target their audience based on specific interests. Based on Google’s advertising algorithms, once an advertisement appears above the search results, it tends to appear higher in future searches and as users click through from search results to websites. Because of this, PPC ads tend to have greater visibility than other ad formats. In addition, advertisers receive increased exposure for their ads compared to non-targeted ads. Google AdWords is one of the most popular PPC services in Kolkata. It’s available across the globe and works on all desktop, mobile and tablet devices. However, depending on your location and type of business, some features may be restricted or offered at a premium price. Read on for more information about what PPC services are available in Kolkata and how you can get the best marketing solution for your company.

What is PPC (Pay Per Click) Advertising?

Pay per click (PPC) ads are a form of digital marketing where an advertiser pays to have their ad appear as the top ad on a search result page. This is in contrast to ads that are served based on keywords or age of the audience. The advertiser is not charged until someone clicks on their ad and navigates to their website. This kind of advertising is the most reliable form of digital marketing because it’s based on actual click-through rates. PPC ads are considered one of the most cost effective forms of digital advertising. The cost to reach a single potential customer is often much lower than with other forms of digital advertising.

Google AdWords

Google AdWords is the world’s most popular and trusted advertising platform, offering advertisers access to Google’s vast audience of both local and global shoppers. Advertisers choose from over 40+ different ad formats. They can set up their ads with an initial bid (how much they want to spend each time an ad is shown) and a maximum ad spend. Ads can be shown on Google’s websites or other networks, like YouTube and Google Display Network. AdWords also offers a range of ad formats that are aimed at driving people to your landing pages, such as text ads, image ads, and video ads. You can also use these ads to promote your products and services on other online platforms and in Google’s mobile and desktop search results.

Google Ads

Google Ads are advertisements shown on Google and other networks like YouTube. These ads typically appear in the lower-third of the page, below the search bar, and above the Google ads on other websites. Google Ads allow you to choose the audience your ads are shown to. You can choose to show your ads to people who have expressed interest in your brand or products via Google’s algorithms. You can also choose to show your ads to people who match certain interests. You can also target your ads to people who have recently searched for certain terms. You can also target your ads to people who have visited your website or clicked on other ads. These ads can also be made available on mobile apps and on desktop platforms like Facebook and Twitter.

Key steps to get the best PPC service in Kolkata

The goal of PPC is to drive traffic to your website from people who are searching for your product or service. To drive more traffic, you need to make sure your PPC ads are relevant and timely. You can start by using Google’s Keyword Tool to find keywords related to your products and services. Once you have a list of relevant keywords, you can create ad variations to show ads with different headlines, images, and call-to-actions. To optimize your ads, you need to make sure they are relevant, have the right amount of text, and are shown at the right time on the right networks.

Conclusion

PPC ads are a form of digital marketing that allow businesses to target their audience based on specific interests. This means that you get to show your ads only to people who are interested in your product or service, resulting in higher visibility and more conversions. The best PPC service in Kolkata is Google AdWords. It’s available across the globe and works on all desktop, mobile and tablet devices. However, depending on your location and type of business, some features may be restricted or offered at a premium price. With these tips in mind, you’ll be able to get the best PPC services in Kolkata for your company.