Google PPC advertising is a digital marketing technique that allows businesses to target their audience based on specific interests. Based on Google’s advertising algorithms, once an advertisement appears above the search results, it tends to appear higher in future searches and as users click through from search results to websites. Because of this, PPC ads tend to have greater visibility than other ad formats. In addition, advertisers receive increased exposure for their ads compared to non-targeted ads. Google AdWords is one of the most popular PPC services in Kolkata. It’s available across the globe and works on all desktop, mobile and tablet devices. However, depending on your location and type of business, some features may be restricted or offered at a premium price. Read on for more information about what PPC services are available in Kolkata and how you can get the best marketing solution for your company.

What is PPC (Pay Per Click) Advertising?

Pay per click (PPC) ads are a form of digital marketing where an advertiser pays to have their ad appear as the top ad on a search result page. This is in contrast to ads that are served based on keywords or age of the audience. The advertiser is not charged until someone clicks on their ad and navigates to their website. This kind of advertising is the most reliable form of digital marketing because it’s based on actual click-through rates. PPC ads are considered one of the most cost effective forms of digital advertising. The cost to reach a single potential customer is often much lower than with other forms of digital advertising.