Guide To Advertising On Instagram
Instagram advertising is beautiful and affordable (comprar seguidores instagram portugal), a huge advantage for brands. You may need help to integrate ads on Instagram in a natural manner. This article contains a collection of valuable tips and techniques for running ads on Instagram.
Different types of advertising on Instagram
Instagram ads have one prominent feature: they are always displayed in the middle of the screen. Because the app is scrollable vertical, it gives ads a precise size and design.
Instagram’s design is unique and dictates how advertising is delivered, unlike other social networks or websites. For example, banners can be made in different sizes and shapes. You can find them in many places on the site.
Instagram advertising is linear in format. However, it can still be catchy. Instagram offers four types of advertisements.More info
1.- Photo ads
Advertisers may appear in photos of users’ accounts. The images can be vintage-inspired, but they are still effective, as it is one of the oldest Instagram content.
Brands can tell their story creatively, engagingly, and. The latest social networking innovations allow brands to create different formats. You can display the image in a vertical or more square design.
2.- Video ads
When Instagram allowed users to upload videos, Instagram advertising took off. Videos ads offer the same visual immersion as Instagram photo ads but with sound and moving pictures.
You can share videos up to one minute in length. You can choose from a horizontal or square format.
Two interesting figures can be found in this regard: visual content is 43% persuasive and 40% more likely to be shared on social media than other content.
3.- Ads in sequence
This type of ad is similar to the first category (photos), but it is a sequence of images or a gallery. This campaign is more extensive than simple photos and communicates more information.
People like to see more photos. It’s a way for you to show more products from different angles. The brand’s presence is more appealing to users, who spend more time there. To see more photos and videos, users need to scroll down.comprar seguidores instagram portugal
4.- Advertisements in stories
Users consult stories from their contacts, in addition to traditional publications. This niche is ideal for brands.
It is a way to add brand content. Permanent content can also be created on your profile. You will appear on the user’s account. Brands may produce short and temporary content.
Businesses have the opportunity to reach out to the over 500 million monthly active users that visit this network each day. Many Instagram users have embraced this platform.
Define your goals
Every business has clear goals. Digital marketing strategies can be different across platforms. Social networks can be very other. The objectives to be achieved are also different.
This is why Instagram advertising meets three clear objectives businesses must consider when creating their strategy.Note:comprar seguidores instagram portugal
Instagram advertising can help brands gain great exposure. A company may target a specific audience in a country or industry.
These brands can expand their reach and influence through social media. Brands can increase their reach and grow their actions on Instagram by advertising.
A brand can reach an international audience through social media. You can either make yourself or a product or service known through social media. There are many options.
2.- Take into account
It is essential to consider the possibility of the brand’s growth. It may be an established brand that doesn’t need a wider audience. Social media can be a great way to get a new product in front of its target audience and gain attention in this field.
Like other social networks, Instagram promotes creativity as well as brand development. It is easy to launch new strategies. comprar seguidores instagram portugal
These ads also give potential customers more information about the brand and its products. As we have already mentioned, you can also use footage advertising on Instagram.
This niche is mutually beneficial for both sides. Users can get more information about a product/service without clicking links. The brand can also generate clicks and video plays while providing a better showcase.
Instagram advertising increases app downloads and product sales. It even attracts brand visitors. Instagram is visited by nearly 60% of users on average once per day. Every visit can be a sales opportunity.
These are the steps you need to take to advertise on Instagram
Instagram makes it easy to create simple advertising campaigns. These campaigns can be tracked and orchestrated by brands, much like Facebook. check now
1.- Company profile
Facebook owns Instagram. To advertise on Instagram, you will need a Facebook account. The company can create an Instagram profile free of charge.
The advertisement will only be broadcast on the company’s official Instagram account. Promoting posts on Instagram by the brand is the easiest way to send ads out.
The brand must select the post and track how many people have seen it. It is also valuable data to see how many people interact with the publication.
2. Configure the announcement
Each campaign should clearly define the brand’s objective, format, and target audience. Sometimes, these aspects are overlooked and can lead to drives that fail to achieve their goals.
Antonio is one of these companies that offers their help in attracting users to social networks.
The public’s genuine interest is another crucial aspect. The brand can segment the target audience. For example, it may be decided that an advertisement is only relevant to a particular location, such as a country or province.
These are the most popular segmentation criteria:
- The location
- Demographic data (age and sex, as well as language)
- Behavior (interests, hobbies, etc. ).
This segmentation takes some work, but it doesn’t necessarily mean that there is a less valuable audience. It is essential to distinguish the personal audience from the same audience.
A lookalike audience is a group of users that aren’t directly related to the brand but share some similarities with current customers. comprar seguidores instagram portugal
On the other hand, the personalized audience is not a customer or even close to the brand. Therefore, the company tries to make its brand well-known to a broad audience.
3.- The budget
Instagram advertising costs are directly proportional to the time spent on it. Companies interested in advertising on Instagram must decide the length of visibility for their publications and set a budget.
The target audience will affect the budget. If you run different campaigns, the prices may rise (even though it’s the same ad).
It would help if you also made the most of your space. Instagram advertising is unique. Instagram advertising is particular because businesses have limited space and rely heavily on mobile devices to communicate their messages. Advertising on Instagram should be concise, visual, and visually appealing.
Hashtags are an excellent tool for this. To reuse hashtags in ads, brands should search for the most popular hashtags within their industry. This allows you to connect hundreds of thousands of people with just a few words.
4.- Publicize the advertisement
Once you have taken care of the items above, it is time to post your ad on Instagram. Once the ads have been approved, the brand will receive a notification.
It is essential to review the data collected after the campaign has ended. It is possible to reinvest in Instagram ads with video or story ads if they perform better than those with footage or photos.
Are you interested in your brand being present on social media networks, specifically Instagram? Antonio is a social media marketing expert with over 20 years of experience. We can help you reach your business goals and create successful social media advertising campaigns.