Too often, SEO has viewed solely in terms of the words on a page Google “reads” while crawling a website. While meta description, title tags, and the written content of a page are important, video content can also be important for SEO. Adding video to pages can help improve SEO. Conversion rate optimization, or CRO, is also very important. SEO and CRO services are both interrelated and work together to drive traffic to websites and make users take the desired action. This is called a conversion. Video is critical to both of these. What does video do for SEO? What does video do for SEO? Continue reading to learn more!
SEO: Why video is so important
Before answering the question, “How does video help SEO?” you need to understand what Google looks for in crawling websites. Google’s algorithms evaluate the quality and relevance of pages to original searches. SEO services include optimizing existing content, adding keywords, and making sure it is clear and understandable. Google doesn’t just look at the text on pages. It scans other media types such as images and videos to determine if a page is relevant. Google considers relevant content written in high quality to be great, but quality content with graphics or videos is even better. Websites that contain a mix of quality text with visuals will be more informative and increase their SEO efforts. Video and SEO share the same relationship as written content and SEO.
Google doesn’t just focus on the quality and relevance of the content. They also pay attention to how long people spend on a webpage once they have arrived. Google will not rank a webpage highly if it has only a few visitors per day. A web without quality content is a dead end. It is a fact that most people only read 20% of a page, and then scan it instead of taking the time to fully read it. Video can help increase SEO by keeping users on the site longer. There are many ways that video can improve SEO.
Why video is so important for CRO
Users will spend more time on sites that have relevant content. The likelihood of converting is higher the longer someone stays on a website. Video can not only drive visitors to your website but will also keep them there longer because they have more content to interact with. 83% of video marketers claim that video has increased the time visitors spend on their pages. A video on a landing page for a website can increase conversion rates by as much as 80%
A video is also a great tool for CRO. People are more likely to purchase a product if they have seen a video. This is because they retain more information when they see it in video format than if they read it. Video will convey information to customers much faster than text. The human brain is wired to process visual content up to 60,000 times faster than text.
Are you still not convinced? Still not convinced? 54% of consumers want to see more video content from their favorite brands. Video is the best form of content to grab people’s attention and time. Click here to find out more about SEO and video, and how Social SEO’s Video Services can help you in your digital marketing efforts.