Too often, SEO has viewed solely in terms of the words on a page Google “reads” while crawling a website. While meta description, title tags, and the written content of a page are important, video content can also be important for SEO. Adding video to pages can help improve SEO. Conversion rate optimization, or CRO, is also very important. SEO and CRO services are both interrelated and work together to drive traffic to websites and make users take the desired action. This is called a conversion. Video is critical to both of these. What does video do for SEO? What does video do for SEO? Continue reading to learn more!
SEO: Why video is so important
Before answering the question, “How does video help SEO?” you need to understand what Google looks for in crawling websites. Google’s algorithms evaluate the quality and relevance of pages to original searches. SEO services include optimizing existing content, adding keywords, and making sure it is clear and understandable. Google doesn’t just look at the text on pages. It scans other media types such as images and videos to determine if a page is relevant. Google considers relevant content written in high quality to be great, but quality content with graphics or videos is even better. Websites that contain a mix of quality text with visuals will be more informative and increase their SEO efforts. Video and SEO share the same relationship as written content and SEO.