Check Out These New Marketing Updates
Can you believe that it’s already November?!
October flew by in a flash however, it did not leave us with an abundance buy twitter followers uk of updates on marketing!
There’s a lot happening during the last month.
So in this article, we’ll bring you up to speed just in time for Christmas with the most current marketing news that you should be aware of.
There’s many updates that we’ll be pushing through this morning, so let’s jump straight into it!
7 New Marketing Updates You Need To Know About
Facebook Reels
Schedule Lives on Instagram
The status of Instagram’s account
Instagram’s content brands and partnerships
Mixing IGTVs with feed videos in one format
Instagram recommends only 3 hashtags
Testing of ads in tweet conversations
Update #1: Facebook Reels
The first of our list of marketing news may not shock you.
Instagram Reels came out in the year before If you’re not sure what they are, be sure to read our detailed blog post on that.
The new version means that you can now see and interact via Instagram Reels on your Facebook news feed.
Facebook states:
“With the capability to create reels , and having their Instagram reels suggested to others on Facebook Creators…
…whether you’re beginning or have a huge followingwill have many more avenues to be themselves, build their networks and expand viewers.
Reels available on Facebook may include effects, music, sound and more.
They can be found in the News Feed as well in groups. You can also find them when you view reels in Facebook…
…you could easily track the creator’s journey directly from the video, and then like and comment on it or even share it with your friends.”
Thus, you’re able to also share reels created on Instagram to Facebook in addition to build reels directly in Facebook.
This allows your Instagram the potential impact of the two platforms which is crucial for companies looking to grow and increase brand recognition.
And, what’s more, Facebook continues its plan for investing $1 billion into creators starting in 2022…
“offering a brand new bonus program that will help creators make money every time people watch the reels.
Reels Play is a Reels Play bonus pays eligible creators based on the results of their reels. It will be available on Facebook along with Instagram.”
If you are interested in this program to earn a little extra cash, head to facebook.com/creators/tools/mta for more info on Facebook.
If you’re using Instagram go to the bonus section of your Instagram application.
In terms of making reels on Facebook We expect that the functions will be identical to those on Instagram.
Update #2: Schedule Lives on Instagram
The second item on our list of the latest marketing announcements will likely make those who enjoy performing Lives quite happy.
Instagram claims,
“you can now plan your day by posting a feed for up to 90 days ahead. Viewers can opt-in to receive alerts and reminders to stay tuned into .”
In your live camera, you’ll be able to see a calendar button which you can click in order to include:
- A title,
- an opening time, and
- any product tags
…and you can then publish it on your blog.
Additionally, you’ll be able to promote your Lives scheduled with a newly designed Stories stickers.
If you do Lives frequently, be on the lookout for these features in your Instagram application.
Change #3 to Instagram’s status
Before we get into the next item in our new marketing news…
…be sure to look into our latest social media ads training course if you’re looking to master the art of social media marketing.
In the Instagram account’s latest status is: Instagram declares:
“will assist you in getting more understanding of the way our community guidelines impact the account you have created.
Utilize this tool to find out what you can post on Instagram and also what you should do if you think your post isn’t in line with Our guidelines.”
Our main takeaway in this new update when your post is removed and you don’t agree with Instagram’s decision or believe it was an error on Instagram’s side…
…this will give you an easier way to appeal.
Instagram has done all sorts of censorship over the past few years.
And as a result we’ve seen plenty of posts flagged, which aren’t really warranted to be flagged.
This is Instagram’s method of providing us with a live view of the state for our profiles and our postings.
update #4: Instagram’s brand-branded content partnerships
The feature hasn’t completely rolled out.
They are also testing new partnership features to help creators to collaborate and interact directly on Instagram.
We can see that they’ve provided us with an idea of the features they’ll look like on this page.
The focus will be the ability to find and connect with people who are suited to their needs and reverse.
The program will also provide creators a more smooth, simplified means of communicating when working with partners, and will include a section dedicated to messages from partners.
It’s one of those marketing innovations that are in the process of being tested…
…but is something to be aware of for the future in case you are working with influencers.
Update #5 Mixing IGTVs as well as feed video into one
If you use Instagram to conduct business it is likely that you have seen this shift.
If you click on the stream video feed, the image will expand to the full-screen format instead of being limited to a square format.
You can rewind, pause or even skip ahead as well, which was previously only possible via IGTVs.
Once you’ve uploaded your video, you’ll be able to apply filters, or cut the length of your video.
The icon that was once what was the IGTV image on the profile of your…
…has changed now to this icon for the play button to keep all your IGTVs and feed videos all in one place.
Instagram promises that this change will allow users to create and share video content on Instagram.
6th Update: Instagram only recommends using three to five hashtags
The next item on our list of brand new marketing updates, it’s safe to say was somewhat of a shock to the majority of entrepreneurs and business owners.
This is particularly applicable to users who have used the most of all 30 hashtags on their posts up until now to maximize reach.
However, Instagram stated that “adding 10-20 hashtags will not help to get additional reach.”
Many of their other hashtags’ rules and guidelines, here are the things we already know:
- Utilize hashtags that relate to your posts and followers.
- Do not use generic hashtags just to make them more accessible.
However, their recommendation to utilize 3-5 hashtags is newsworthy. It’s definitely worth trying out!
If you’d like to know more about the use of hashtags on Instagram and other social media platforms, you can read this article after this.
7.7 Update Twitter has begun testing advertisements in tweet chats
Adweek declared,
“Revenue product director Bruce Falck said in a tweet thread on Thursday that the social network would start testing a brand new ad format in conversation…
…adding to the fact that this test will be globally however, it will only buy 500 twitter followers uk be available on Android as well as iOS.”
These ads will be displayed after the third, first or eighth response.
If you’re running Twitter advertising, this location is something you should look into after testing because it could improve your conversion rate with less expense!
That wraps up the marketing news for October 2021!