For a good medical website ranking, the correct presentation of your content is important, on the one hand, but above all, the optimization of the organic search engine ranking. Therefore, search engine optimization (SEO) is also part of a successful marketing strategy search in the healthcare sector. We’ve rounded up the six most common SEO mistakes to avoid to drive more traffic to your medical website.
SEO increases traffic
Customers want information about a medical device as quickly as possible, so they enter keywords into Google or any other search engine and thousands of search results are returned. You will usually find the solution you are looking for directly under the first results. Search results that are not listed in the ranking on the first two pages in the Search Engine Result Pages (SERP) are hardly considered.
The fact that search engines do not list their results at random is nothing new. However, there are numerous factors to consider in search engine optimization of your website to increase your ranking and to be found more easily.
Six tips to avoid SEO mistakes
Often the reason for lack of visibility on the net lies in mistakes made when creating a medical website.
Use strategic keywords in the title
If your medical website title doesn’t contain relevant keywords that a potential visitor types into a search engine, your website is guaranteed not to rank among the top results. Think about what terms your target group uses for your content look for and include them in the title of your medical website.
Repeat the title keyword in the text
For your medical website to achieve a high ranking, you must include the search terms of your target group in the text. Also, use relevant words and synonyms directly related to your content. Finally, concentrate on a specific topic and include complex search queries with long-tail keywords.
Offer value with good content
Content that offers the user added value is decisive for a good ranking on Search Engine Result Pages (SERP) in the search engines. Answer questions your target audience is searching for. Present your content in a well-structured manner and integrate links and images. The description text also greatly impacts whether someone clicks on your post.
Add ALT text to graphics and images
Search engines cannot read visual content. So if you display a graphic or image, the search engine cannot track it. Prevent this by adding ALT text to the graphic to briefly describe the visual content in language. Then, use the main keywords of your topic in the ALT text so that the image file is listed appropriately.
Avoid long loading times
Everyone hates slow websites. Therefore, long loading times should be avoided at all costs, as this causes potential customers to leave your website without further interaction and go to another page. With Core Web Vitals, Google uses metrics to evaluate the user experience of a website. This includes, above all, the measurement of charging time and performance. In addition, integrating the landing page increases the length of time users stay on your website.
Only use keywords in a textual context
It’s no longer about choosing the search terms with the highest volume.
Search engines recognize incoherent strings of search terms and deliberately ignore them.
It is better to rely on an adequate keyword density that fits your content thematically and coordinates your keyword strategy with the search queries of your target group.
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How to increase traffic to your medical website?
Search engines prefer quality content. Google rates your medical website design based on your content’s relevance to the user’s search query. Clarify with your sales department what questions your target groups are asking and provide the best answers.
With the right measures, you can optimize the visibility of your website for search engines and increase traffic. Be sure to use keywords and synonyms carefully. And make sure that search engines can fully index all content.