If you’ve decided to give your business an online identity, the first step you need to take is to register a domain name. A domain name is the address that people type into the browser to find your website. When choosing a domain name, there are many things to consider. The following are some guidelines for you. With them it is much easier than you think to get a great domain name.
Keep your domain reflective of your business
First, you need to make sure that your visitors know about your business through your domain name. For example, if you are providing information about internet marketing, it would not make sense to choose a domain name like “yourfavorite.com” because this is not relevant to the goals of your website. You should rather go for a company name to domain api name that shows the visitor what your website is mainly about, a domain name like “quickonlinetip.com” might sound much better.
Make sure your domain name contains relevant keywords
With the development of web technology, search engine optimization plays an increasingly important role for your online business. One of the most important aspects of SEO is keyword research. To help your website get indexed on the top page of search results quickly, you need to make sure your URL is SEO friendly. The best way to achieve this is to have relevant keywords or phrases in your domain name.
Make sure your domain name is catchy and easy to remember
With a multitude of websites available over the internet, a domain name that is catchy and easy to remember will contribute to the success of your online business. For example, it is very easy for visitors to remember the above name, “Quickonlinetip”, and then it is very likely that they will share the domain name and information with other friends or colleagues, which will help you to increase the number. Of website visitors. Therefore, it could be considered an ideal domain name for this particular niche.
Choose an appropriate domain extension for your domain name
Domain extension is another concern when choosing a domain for your online business. There are many domain extensions available for you to buy in the market. You may be wondering which domain extension is the best. Well, it depends. Each extension has its purpose and meaning. For business purposes, most webmasters want to choose a .com extension. On the other hand, the .edu extension is suitable if you want to create an educational website that includes a tutorial or e-learning. As a general rule, search first.com and then go for another extension if it’s not available, because it’s the one that comes to a visitor’s mind.
Do not use numbers in your domain name
What if you don’t get your desired domain name? One of the common practices for this question that many people ask is to try to add numbers to the domain. For example, if you registered a domain like 4onlinetips.com because homebusiness.com was already taken, you could cause problems because visitors would mistakenly enter the address as “fouronlinetips.com” or “foronlinetips.com”. This could be a big confusion for your website audience.
Do not use hyphens or underscores in your domain name
Another solution you can think of for your already taken domain name is to add a hyphen or an underscore to your domain name. I am sorry to tell you that this should not be an ideal solution. You should note that most visitors are used to using a hyphen or an underscore in a domain name. Even returning visitors forget to enter these characters as well so as not to tell the people who come to your site.
Don’t use abbreviations in your domain names
It is not recommended to use an acronym or abbreviation of your company name as a domain name, unless your company is as famous as a large corporation, such as IBM. For most small online businesses, an abbreviation will not help you build your company brand because it is difficult for a user to recognize and remember your website address.
Don’t use too long domain names
You expect your visitors to remember your long domain name, g You expect too much. It is impossible for them to remember such a long name. The longer the domain name, the higher the chances that your visitors will type the address into a browser. You don’t want to lose your potential traffic because of a long, hard to remember and complicated domain name, do you?
Do not use another brand in your domain name
You should never overlook this point because trademark infringement opens you up to legal disputes and spells disaster for your bottom line.