Logos are often embedded in our thoughts, especially when we find them at our doorstep with the required package inside. Custom boxes are meant to be made with a logo to make a company recognized and preferred. For instance, let’s talk about Amazon. If you have ever encountered their service, you must be familiar with their shipping box too. They were one of the few major E-commerce companies who chose to brand their boxes. Now that they are serving majority of the population, if one receives a box with their logo on it, it excites them. That’s why a logo matters, it makes its place in people’s minds and whenever they see the logo again, it reminds them of their good experience with the company. Without the logo, a box would seem like any other box with any ordinary thing inside. A logo on your custom box increases the value of your company and make it visible in the respected market.
As a retailer, one can worry about how costly these custom boxes with logo can be. In that respect, “the cost of printing has minimal impact on box cost on any order size,” says Dennis Salazar, President, and Co-Founder of , a packaging consulting company. So no worries about the cost, but do worry about the structure, design, printing technique, and logo.
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