Internet affiliate marketing was one of the many products of the Internet boom of the mid-1990s. Due to the nature of the system and how it generates money and distributes customers, it can only work through a complex automated system such as a global network. While the system may seem simple from a business perspective, the inner workings of an affiliate program require unique calculations.
Generally, if a business wants to advertise,
it can do so by hiring an advertising team and then paying for ad space. However, an affiliate marketing program is very different. Affiliate sites are not paid up front for their problem; they are paid when customers sign up through their website. Acquiring one of the most successful affiliate programs, the sports betting model, requires significant calculations to determine how and when the affiliate program will pay out.